What is Social Media?

Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information. (Learn more from Mashable)

View a selection of Tufts-based social media accounts and channels.

Key Principles:

• Social media is about conversations, community, connecting with personalities and building relationships. It is not just a broadcast channel or a sales and marketing tool.
• Authenticity, honesty and open dialogue are key.
• Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.
• Be compelling, useful, relevant, engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.

Sections:

• Considering Social Media
• Social Media Best Practices and Guidelines
• Social Media Style and Branding Guide
• Facebook FAQ
• Twitter Tips
• Tufts Social Media Working Group
• Social Media Planning Guide [PDF]
• Social Media Strategy Template [PDF]
• Tufts Social Media Channels