What is Social Media?
Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information. (Learn more from Mashable)
- Social media is about conversations, community, connecting with personalities and building relationships. It is not just a broadcast channel or a sales and marketing tool.
- Authenticity, honesty and open dialogue are key.
- Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.
- Be compelling, useful, relevant, engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.