Web Editorial Style Guide

Our websites frequently serve as the first point of introduction between us and our audience, whether it is prospective students and faculty, alumni or job applicants. For this reason, it is important that our sites speak in one voice and our content represents the Tufts brand consistently and accurately. To aid in this goal, Digital Communications and Publications have created a web content style guide to serve as a resource for those managing websites across the university.

Web Editorial Style Guide (last updated: Dec. 8, 2011)

The guide features:

  • Tufts-specific details, such as correct formatting for class years, use of Tufts in the possessive and proper references for school names
  • A breadth of general style and punctuation issues, such as abbreviations, degrees, apostrophes, dates and titles
  • Guidelines for the voice and tone to be used in web content
  • A collection of links to Tufts’ brand strategy, visual identity, social media style and additional style guides and name use policies from across the institution. 

This guide is provided as a reference to web content creators at the university, and it is intended as a living document. If you have suggestions or questions, please contact Digital Communications

The style guide primarily follows conventions outlined in The Associated Press Stylebook with exceptions specific to the university. For items not covered here, consult The Associated Press Stylebook. Variations to this style guide are employed by Marketing Communications in the Office of Publications and Tufts Now. Please see Related Links for additional resources, or see differences as noted within this style guide.

Notes: For style guidance specific to social media, please view the social media style and branding guide.

Want an easy way to remember how to access the style guide? The shorthand URL is http://go.tufts.edu/webstyleguide